Question: Why Do Press Releases End With ###?

What does press release mean?

A press release is a written document prepared for the media – also called the press – that announces something newsworthy..

What is the end of a story called?

An epilogue or epilog (from Greek ἐπίλογος epílogos, “conclusion” from ἐπί epi, “in addition” and λόγος logos, “word”) is a piece of writing at the end of a work of literature, usually used to bring closure to the work.

What does 30 mean at the end of an article?

-30- has been traditionally used by journalists in North America to indicate the end of a story or article that is submitted for editing and typesetting.

How many quotes should a press release have?

two quotesAs a general rule of thumb, one or two quotes should be the limit. The key function of quotes in a press release is simple: to explain your news hook; to raise your company’s profile.

How do you name a press release?

Headline. A press release headline appears at the top and center of your press release but below the logo, contact information, and release date. Keep your headline short and to the point, typed in 14-point size and centered.

How do you introduce a quote in a press release?

“Simply take the first full idea the speaker said and follow it with the attribution. The first mention of the speaker should give their full name, title and company.” For simple quotes like this, the punctuation should always be placed inside the quotation marks.

Can you end a press release with a quote?

Don’t leave quotes to the end of the release. This might be where you were told to put them but if something is important in a press release, it should come near the beginning. … This third paragraph works well in the form of a well-written, detailed quote from someone important and relevant.

How do you end a news story?

17 Ways to Write a Conclusion for an ArticleReiterate the Main Point. Tetra Images/Getty Images. … Summarize Succinctly. Summarizing is different than reiterating. … Answer Potential Questions. Have you ever read something, gotten to the end, and thought, “So What? … Send Readers Elsewhere. … Issue a Challenge. … Point to the Future. … Make a New Connection. … Wrap up a Scenario.More items…

What goes at the end of a press release?

Signal the end of the press release with the word “Ends” in bold. After “Ends”, write “For further information, please contact” and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.

What does ### mean at the end of a press release?

Three number signs/pound symbols (###), centered directly above the boilerplate or underneath the body copy in a press release, indicating to media that there is no further copy to come. The reporter or editor will know they have the full document in hand.

What is the point of a press release?

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness.

Why is 30 at the bottom of press releases?

The number 30 was used as the shorthand for “end” or “no more” in Western Union’s “92 Code,” produced in 1859. This set of guidelines was meant to reduce bandwidth over increasingly busy telegraph lines. In addition to using “30” for “the end,” a telegraph operator could use shortcuts like: 2 for “very important”